Founded by three friends with a common goal
Back in 2013 professional snowboarders Eero Ettala and Fredu Sirviö, together with professional photographer Arto Ekman wrapped their heads around a common problem. As professional athletes Eero and Fredu had been traveling the world for the past 10 years, filming for the biggest snowboard video productions and using their smartphones to take videos and photos, documenting and sharing these trips with their friends and fans.
As posts on Facebook and Instagram became first a daily, then hourly activity, they needed to get more out of their smartphone cameras. They wanted to enhance their mobile content to the level of what the professional photographers and filmmakers were doing.
This is where photographer Arto Ekman came in to the picture, and together they created the first Black Eye lens. Within a couple of months, the awareness of the product spread among different fields of lifestyle users, and the trio knew something big was about to happen.